2024 Shortlist

Congratulations to our 2024 European Content Finalists!

FINANCE CONTENT CAMPAIGN OF THE YEAR

Ogilvy Social.Lab + HSBC

— “Nobody Should Feel Foreign”

s360 & Santander Consumer Bank

— 116% Growth Through Responsible Banking

TrueGroup & Charles Stanley

— Let’s Be Direct

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Cube Group & Triverna

— How To Rank Without Buying Backlinks: Topic Cluster Strategy For Travel Business

McCann Manchester x English National Opera

— Organic growth through audience first content

Ogilvy Social.Lab + HSBC

— “Nobody Should Feel Foreign”

Peak Ace & TUI

— Shaking up a travel giant’s branding

Tribera & West Midlands Railway

— Little Train Conductor

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Ahead Publishing & Sveriges Lärare

— How do you write? (Hur skriver ni?)

TrunkBBI & Staywise

— Reinventing Fire Safety Education

MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

Ahead Publishing & Sveriges Lärare

— How do you write? (Hur skriver ni?)

The Guide Liverpool

— The Guide does Eurovision

B2B CONTENT CAMPAIGN OF THE YEAR

Hey Honey & Semrush

— My Life, My Terms

QIAGEN GmbH

— Global TB Summit 2023

River Group & RS Group

— RS UK & IE Launch

Samsara & Lanes Group

— Driving safety – and marketing success

Say Communications & Gigamon

— Hybrid Cloud Security Survey

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign'

Visibility & RVmagnetics

— Content for the World’s Smallest Passive Sensor

B2C CONTENT CAMPAIGN OF THE YEAR

KANT & DEKRA

— Roadmap for elevating car inspection traffic

Peak Ace & TUI

— Shaking up a travel giant’s branding

Peak Ace x AutoScout24

— Future-proofing automotive content

Visibility & Dr.Max

— Let us EmpowHER Health & Beauty

FMCG CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

HEALTH CONTENT CAMPAIGN OF THE YEAR

Adwise & ICON Clinic trials

— The impact is greater than you think

Eisenwerk1 GmbH & Fynal AG

— Pflegestufe TOT, Schlussakkord in doll

Honchō & Shift MS

— Ranking for a Cause

IIH Nordic & tandlægen.dk

— Taking a jab at odontophobia with SEO

QIAGEN Inc.

— Global TB Summit 2023

Visibility & Dr.Max

— Empowering Women's Wellness (MAXimized Content)

PROPERTY AND CONSTRUCTION CAMPAIGN OF THE YEAR

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign'

TRUSTED IMPLEMENTATION & MCDONALDS

— History, Renovation, and Innovation

Velo & Troup Bywaters + Anders

— Sustainability at heart

PAN EUROPEAN CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

CONTENT STRATEGY OF THE YEAR

Adwise & ICON Clinic trials

— The impact is greater than you think

AriZona Iced Tea USA & Dawning Digital

— Brewing Up Culturally Relevant Content

Cube Group & ezebra

— Back On Top with Google – How To Optimize Blog Content?

Peak Ace & TUI

— Shaking up a travel giant’s branding

Peak Ace x AutoScout24

— Future-proofing automotive content

s360 & POWER

— AI-Infused Expansion Strategy for Market Growth

TrunkBBI & Greene King

— More Than a Game

Visibility & VisiGuide

— Building the #1 Digital Marketing Blog in Slovakia

Wolfgang Digital & BodySlims

— BodySlims Built a Business, UGC Built the Brand

Zenith Global & Wella Professional

— Taking (Hair)Care of Business

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

big group amsterdam, Table for Ten & Mastercard Netherlands

— The Pride Side Podcast

How we captured a worldwide audience and sold out a first-year festival.

Make Honey & TCL Communications

— Inspire Greatness

Ogilvy Social.Lab + HSBC

— “Nobody Should Feel Foreign”

QIAGEN Inc.

— Global TB Summit 2023

River Group & RS Group

— RS UK & IE Launch

The Guide Liverpool

— Eurovision 2023

Tribera & WD-40

— Penetrating the Under 40s Market

TrunkBBI & Greene King

— More than a Game

Wolfgang Digital & BodySlims

— BodySlims Built a Business, UGC Built the Brand

PODCAST / AUDIO CONTENT CAMPAIGN OF THE YEAR

big group amsterdam, Table for Ten & Mastercard Netherlands

— The Pride Side Podcast

Borg Owilli & Autoliv

— Blink of an Eye

VIDEO CONTENT CAMPAIGN OF THE YEAR

F&B Huskies and Fáilte Ireland

— The Wild Atlantic Way ‘Wildness Trailer’

Fiverr

— It’s All About Teamwork

Philip Morris International

— The Future Reimagined

TrunkBBI & Stockport County FC

— Here's to the Next 140 Years

MOBILE CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Chelsea & Co Digital Agency & D.O. Jerez

— International Sherry Week

KANT & DEKRA

— Roadmap for elevating car inspection traffic

Peak Ace & TUI

— Shaking up a travel giant’s branding

Philip Morris International

— Rethink Disruption

Samsara & Lanes Group

— Driving safety – and marketing success

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign'

Tribera & West Midlands Railway

— Train it CHOOSEday

Wolfgang Digital & Innopharma Education

— When Life Gives You Lemons, Turn Them into Leads

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

AriZona Iced Tea & Dawning Digital

— AriZona vs. Inflation

Haynes Marcoms

— Travel Market Life

Sleeping Giant Media & Aquaread

— Creative Content & Social Media Campaign

Smart Monkey & Oven Rescue

— Cooking on Gas

Visibility & RVmagnetics

— Content for the World’s Smallest Passive Sensor

INFLUENCER/CELEBRITY CAMPAIGN OF THE YEAR

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

ROI CONTENT CAMPAIGN OF THE YEAR

Fingerspitz & Louwman

— From Lottery Ticket to Dream Car

Peak Ace & TUI

— Shaking up a travel giant’s branding

Peak Ace x AutoScout24

— Future-proofing automotive content

s360 & POWER

— AI-Infused Expansion Strategy for Market Growth

Smart Monkey & Oven Rescue

— Turning up the Heat

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign'

Wolfgang Digital & BodySlims

— BodySlims Built a Business, UGC Built the Brand

Zenith Global & Wella Professional

— Taking (Hair)Care of Business

OUTREACH CAMPAIGN OF THE YEAR

McCann Manchester & Wynsors

— The True Cost of School Uniform

Peak Ace & TUI

Redtorch + Athletics Integrity Unit

— #PowerOfRespect

Rhotic Media & Financial Promoter

— Launching Financial Promoter

CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR

Exposure Ninja & Fabrics Galore

— 13X ROI is shear madness!

QIAGEN Inc.

— Global TB Summit 2023

Wolfgang Digital & BodySlims

— Email Integration & World Domination

Wolfgang Digital & Innopharma Education

— Are we humans, or are we leads?: Taking personalisation to the next level

BEST CONTENT SERIES

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

INTERNAL CONTENT CAMPAIGN OF THE YEAR

Adwise

— A Crucial Piece

Adwise

— SummerWise Fest

TrunkBBI & Places for People

— Drop the Mic!

Visibility & VisiGuide

— Building the #1 Digital Marketing Blog in Slovakia

BEST USE OF DATA IN A CONTENT CAMPAIGN

Fingerspitz & Louwman

— From Lottery Ticket to Dream Car

KANT & DEKRA

— Roadmap for elevating car inspection traffic

Peak Ace & TUI

— Shaking up a travel giant’s branding

Peak Ace x AutoScout24

— Future-proofing automotive content

s360 & Santander Consumer Bank

— 116% Growth Through Responsible Banking

Zenith Global & Wella Professional

— Taking (Hair)Care of Business

MULTILINGUAL CONTENT CAMPAIGN OF THE YEAR

Chelsea & Co. Digital Agency & Williams & Humbert

— Dos Maderas Digital Activation

Dawning Digital & AriZona Europe

— Thirsty Thirty

Ogilvy Social.Lab + HSBC

— “Nobody Should Feel Foreign”

Redtorch + Athletics Integrity Unit

— #PowerOfRespect

RISING STAR AWARD

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

BEST START-UP AGENCY (LESS THAN 2 YEARS OLD)

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

MEDIUM CONTENT AGENCY OF THE YEAR (26 – 50 EMPLOYEES)

There is no shortlist for this category, it will be announced virtually on Tuesday 20th February 2024.

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Testimonials

“We are honestly over the moon to win the UK Digital PR award for ‘Best Use of TikTok’. It means the world to our team, as it acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredible talented tribe we have." Sheridan Okey
Head of Digital PR
"Winning the European Content Awards 2024 confirms that well-thought-out and successively implemented activities bring impressive results, and that our work is at a very high level. Such results are the driving fuel for us for further activities. And success definitely tastes good to us!" Andrzej Cudny
Cube
“Our nomination is a testament to our team’s hard work, dedication, and creativity. It validates our efforts in pushing the boundaries of content marketing and sets a new benchmark for excellence. This campaign was a labour of love, merging McDonald’s rich history with a modern twist. Being recognised on such a prestigious platform is incredibly rewarding” Gergely Niedermeyer
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